Artificial Intelligence
AI, automation, and emerging intelligent tools for advice businesses.
Latest coverage
- PA The Marketing Plot Twist of 2026: Maybe We Need Less AI
The Marketing Plot Twist of 2026: Maybe We Need Less AI
Divine is asking something considerably more interesting: When AI can create almost anything, what becomes valuable?
Molly McClure
- PA AI Is Entering Its Most Dangerous Phase for Investors
AI Is Entering Its Most Dangerous Phase for Investors
Guest Contributor
- PA AI Can Write Your Performance Feedback. It Can’t Have the Conversation for You.
AI Can Write Your Performance Feedback. It Can’t Have the Conversation for You.
Karin Hurt
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- PA AI’s Water Problem: How Microsoft and TSMC Are Managing the Risk.
AI’s Water Problem: How Microsoft and TSMC Are Managing the Risk.
This year, the United Nations warned that the world has moved beyond a water crisis and entered an era of water bankruptcy.
Guest Contributor
- PA Five Quick Checks to See If You're Actually Using AI in Your Practice
Five Quick Checks to See If You're Actually Using AI in Your Practice
Here are five quick questions to check whether AI has actually made it into your daily workflow, or whether it's still sitting on the shelf.
Dan Smaida
- PA Authority Drift: When AI Recommendations Quietly Become Decisions
Authority Drift: When AI Recommendations Quietly Become Decisions
I call this authority drift: what happens when the work mix changes but the authority decision is not revisited.
Guest Contributor
- PA AI Is Redefining Disability One Financial Decision at a Time
AI Is Redefining Disability One Financial Decision at a Time
It is making finance, communication, work and everyday life adapt to people, rather than forcing people to adapt to systems.
Chris Skinner
- PA We're So Busy Spotting AI That We're Missing the Message
We're So Busy Spotting AI That We're Missing the Message
Someone shared it because it warmed their heart. Because it carried a message. Because it said, in some small way: care about this.
Molly McClure
- PA AI Isn’t Making Bureaucracy Faster. It’s Making It Optional
AI Isn’t Making Bureaucracy Faster. It’s Making It Optional
Got a technology capable of reshaping organisations, and we’re getting it to do our admin. Worse still, AI workslop is a growing phenomenon.
Paul Taylor
- PA Stop Building Systems for Perfect People
Stop Building Systems for Perfect People
It is also the fastest way to build something impressive that nobody ever uses. Here is what I keep learning the slow way.
Guest Contributor
- PA AI Won’t Transform Your Company Until People Do
AI Won’t Transform Your Company Until People Do
Guest Contributor
- PA Has Customer Support Become AI’s Safety Net?
Has Customer Support Become AI’s Safety Net?
Does AI enhance customer support, or does customer support enhance AI?
Shep Hyken

